Networking – Vital To Your Success!


Riding a unicycle or sky diving might seem pointless unless you are particularly adventurous, but networking – that’s vital to your career success!

If there was one activity you could engage in that would pave the way to success, would you do it? In my experience, there’s nothing more beneficial to your career or business than consistently networking!

The necessity of networking might seem obvious if you are in sales, or offering professional services, or an entrepreneur, yet there are compelling reasons everyone should take networking seriously! Think about it, who are some of the most successful people you know? I bet they are also well connected! In fact, the odds are good that they are people who naturally network!


If you do a quick web search on success, you’ll discover that there are a variety of traits that contribute to one’s success. And it’s no coincidence that the very same traits are critical to networking! Traits like…

Seeing a list of traits like this might seem daunting: too much to have to think about! You might even lump networking into the “not for me” category along with riding a unicycle or skydiving! However, the skills you practice while networking will help you in your career and are much less dangerous than attempting to ride a unicycle or skydiving, I promise!

It’s no secret that this year has been unusual! And best as I can tell, the strangeness will stick around for some time. And while so much of the face-to-face networking has been put on hold, you can’t afford to stop networking – it’s vital to your success!

So, while local networking events may not be an option, there are creative ways to keep on cultivating your connections. And I can guarantee you that those who persistently network in this unique season will have the advantage.

Networking is not about passing out business cards or making pitches. Networking is the process of cultivating long-term, mutually beneficial relationships wherever you go!

And networking isn’t limited to those with a service or product to offer. Nope! Networking is essential for everyone! In fact, it’s important to be networking…

  • Inside your organization and outside your organization
  • Within your industry and outside your industry
  • In your area of interest, and outside your area of interest
  • With people further along in their career, as well as those coming up the ranks

Networking should not be limited to when you are job hunting, seeking to sell your products or services, or eager to increase donors. It’s important to consistently network all the time!

The Networking Advantage!

There are some pretty sweet reasons to consistently network! Networking…

  • Naturally develops and improves your skills
  • Allows you to be proactive and take charge of your career or business
  • Helps you keep a pulse on what’s happening in your industry, as well as other industries
  • Leads to powerful connections, opportunities, and new ideas
  • Increases your visibility
  • Broadens your perspective
  • Gives you access to resources
  • Positions you well when it’s time to advance your career or change jobs
  • Creates opportunities to help others, and for them to help you
  • Enables you to learn, grow, and find strategic partners

Networking Mistakes

And there are some common mistakes I see people making when networking. Mistakes you want to avoid like…

  • Talking about yourself too much or what you have to offer
  • Pitching your product or service before you find out more about what they need
  • Limiting networking to official networking events
  • Not taking the networking possibilities seriously on LinkedIn
  • Failing to follow-up and stay in touch
  • Only networking up
  • Shooting for quantity of connections over quality
  • Asking to connect on Facebook (personal) rather than LinkedIn (professional)
  • Waiting to build your network until you need it (You always need it!)
  • Expecting too much from the relationship too soon
  • Being ill prepared to network – no business cards or out of date business cards, being inappropriately dressed, or sharing a confusing elevator speech

Recently someone reached out to connect with me on LinkedIn and we had a brief phone conversation. Before taking the time to discover my needs, challenges, and how he might address them, he proceeded to give me a serious sales pitch. Sadly, he missed out on the opportunity to cultivate a meaningful relationship that might have eventually led to something positive. That kind of encounter doesn’t leave a positive feeling or give me a compelling reason to reach back out if the need should arise.

There are all sorts of ways to network so find a way that fits YOU – one that allows you to be yourself. Here are some other tips to consider as you build your network:

1. Be A Joiner!

Yes! Join organizations, groups, or attend events that interest you including your hobbies. Engage in alumni groups. Networking can happen anywhere. The groups can be in person groups or online groups, but either way, be an active participant.

2. Volunteer

Amazing connection are hiding everywhere!

3. Always Carry Business Cards

Networking is NOT just exchanging business cards, however, having up to date and appealing business cards is a great big plus when you need them.

4. Have A Plan

Get really strategic about your networking efforts and set a daily, weekly, and/or monthly target to shoot for. You might actively try to connect with 10 new people a week or 10 new people a day depending on what your goals are.

Keep track your efforts so you can see how seriously you are about your networking efforts.

Carve out space in your day, week. Or month for networking. If it’s not on the calendar it won’t happen!

5. Follow-Up

There’s really no point in networking if you aren’t going to follow-up or follow through with your new connections! Create a System of keeping track of the connections you are making in a CRM or a simple Word document that you can easily search for a contacts name. It doesn’t have to be elaborate, but you do have to consistently keep up with it for it to be effective. After all, you want to maximize your efforts, and the best way to do that is to stay in touch and keep on building the relationship. Some of my most worthwhile connections have come from the most surprising places!

6. Provide Value

You might be surprised to find that some of your biggest fans might be folks you might not think to connect with. A while back I happened to connect with a gentleman on LinkedIn and after a brief conversation by phone (I hope you are reaching out to your connections there!), I discovered that he was searching for work. I happened to know someone in the industry he was in and introduced the two of them which lead to him getting a job. That’s value! Let’s just say that now he’s is one of my raving fans! I have no idea where this relationship will ultimately go, but I know he won’t hesitate to send ideal folks my way. That’s half the fun of networking – all the possibilities!

So, before you ask your new connections to do something for you, be sure to offer value to them first. Get creative! Do you know others who might be valuable connections for one another? Do you have an article that is relevant to a hobby or interest? Can you do something pro bono to help? There are all sorts of ways of providing value.

7. Dig Deeper

The goal is not to collect business cards. The goal is to get more deeply acquainted with people. Understand their challenges, their interests, goals, and what’s important to them. Ask interesting questions to learn more about the people you are networking with and to spark curiosity. Stand out; be different! People like to talk about themselves and will remember an interesting conversation.

You never know when you will need the expertise that someone in your network possesses or when they are going to need your skills and know-how. Networking is an exciting adventure and there is no limit to where it will lead!

Uni-cycling and sky diving – those are activities you might want to skip, but you won’t want to pass on networking! It’s an adventure that’s worth investing in! One that’s essential to your success – almost as essential as consuming enough water in your day!

How have you benefited from networking? What’s your networking strategy?

Marvae Eikanas

Marvae Eikanas is an author, entrepreneur, ICF certified coach, Career Direct Consultant, DISC consultant, and HBDI practitioner. She helps her coaching clients sharpen their skills, face their fears, eliminate funky mindsets, hone their habits, and cultivate clarity so they can THRIVE personally and professionally. Schedule a consultation with Marvae here.

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